Own the sports
market in your city.
Two markets. One Playbook. Youth athletes year-round. Adult pickleball, runners, weekend warriors. Most chiros target neither.
60 million kids playing organized sports. 36 million adults playing pickleball. Almost no chiropractor in your city is built for either group. Built by a chiropractor who’s in the NFL Chiropractor Hall of Fame and has run a thriving youth sports practice for 23 years on referrals alone.
$10K to start · $1K/mo · Site live in weeks
Dr. Joseph Krzemien, D.C. · Pro Football Chiropractic Society Hall of Fame
Two markets
The two biggest
opportunities in chiropractic. Both ignored.
Most chiros pick adults with back pain. The growing markets are next door, unclaimed.
Market 1 · Year-round
Youth athletes.
Travel ball, club soccer, AAU basketball, cheer, gymnastics. Kids playing single sports year-round, getting hurt at adult-level rates. Parents looking for someone who knows the cases.
Kids playing
Injured/year
Travel ball econ.
Why it matters
A travel-ball mom is three patients today (her three kids), a referral pipeline tomorrow (her team), and a husband-with-a-back next year. Highest LTV in chiropractic.
Market 2 · Booming now
Adult athletes.
Pickleball is the fastest-growing sport in America. Tennis, running, golf, CrossFit. Adults treating themselves like athletes well into their 60s, getting hurt, finding nobody who treats them like one.
Pickleball players
Adult runners
Adult sports econ.
Why it matters
Higher cash-pay tolerance, no insurance friction, weekly visits during their season. Adult athletes pay for performance, not pain reduction.
The combined market
96 million people.
Less than 5% of chiros built for them.
You have a chiropractic practice and a 30-mile radius. There are tens of thousands of athletes inside that radius right now, googling, asking around, and finding nobody. The Playbook makes you the obvious answer.
The numbers behind the gap
The data most chiros never see.
A 96-million-person market. Two distinct buying populations. Less than 5% of chiropractors built to serve them.
The gap exists because building a sports practice takes years. The Playbook compresses those years into 90 days.
Without vs With the Playbook
Two paths. One faster.
The founder story
NFL Hall of Fame chiropractor.
Built his youth sports practice on referrals.
Joe spent 13 NFL seasons as the team chiropractor for the Atlanta Falcons. The Pro Football Chiropractic Society inducted him into their Hall of Fame for sustained contribution to NFL athlete care. He’s currently the team chiropractor for the Atlanta Dream of the WNBA.
But here’s the part most chiros miss: Joe’s thriving youth sports practice in Buford, Georgia was built almost entirely on referrals. Not Google ads. Not paid social. Not lead-gen agencies. Word of mouth from one travel ball mom to the next, one athletic trainer to a competing high school, one orthopedist saying "see Joe first."
23 years in. Best of Gwinnett every year since 2012. The kind of practice every chiro says they want and almost none build, because the playbook for building it doesn’t exist in any textbook.
Until now. The Playbook is that system, written down, packaged, and built to drop into your practice in 90 days.
How Joe built it
A referral engine. Not an ad spend.
Five sources, one system. Most chiros work zero of these. Joe works all five every week.
/01
Athletic trainers
HS and travel-ball ATs send the ambiguous cases. Joe sends them weekly check-ins, post-eval notes, and game-day coverage offers. They send back patients all season.
/02
Travel ball moms
One mom with three kids becomes a team. One team becomes a league. One league becomes the dominant referral channel in your zip code. Joe’s practice is 40% travel ball moms.
/03
Coaches
HS football coaches, baseball coaches, AAU directors. They have direct lines to parents. Joe gets in by offering free injury-screen events. Every event books 6 to 12 new patients.
/04
Orthopedists & team docs
When the surgeon says "you don’t need surgery, see a sports chiro," they need a name. Joe is that name in his market. The Playbook teaches you to be that name in yours.
/05
Pickleball facilities
The new market. Local courts have hundreds of injured players and zero medical relationships. The first chiro to walk in and offer a free clinic owns that pipeline forever.
The flex
Joe’s never paid for a Google Ad.
23 years of practice. Best of Gwinnett 14 years running. 60% athlete patient mix. NFL Hall of Fame. Built on relationships, repetition, and a referral system that compounds. The Playbook is that exact system.
Years
Athlete mix
Ad spend
What you actually get
The whole stack. Built. Branded. Coached.
Seven core deliverables. Each priced at the going market rate so you see exactly what an agency would charge.
/01 Asset
$25,000 valueA custom-built website
Same caliber as Dr. Joe’s site. AEO-optimized so AI search engines (ChatGPT, Perplexity, Google) cite you. Schema on every page. Loads fast. Looks like you actually pay attention.
/02 Coaching
$36,000/yr2x monthly calls with Dr. Joe
30-minute coaching sessions. He reviews what’s working in your market, what isn’t, and what to fix this week. Direct access to a former NFL team chiropractor with 23 years of practice transformation.
/03 Social
$24,000/yrBranded social program
12 to 16 posts a month, captioned and graphic-ready, in your brand colors with your photos and athletes. Reusable so your front desk can post in 15 minutes a week.
/04 Outreach
$5,000 valueThe outreach library
Pre-written intros to athletic trainers, HS coaches, travel ball orgs, club directors, pickleball facilities, and team physicians. Joe’s exact templates. Plug in the local names and send.
/05 Content
$12,000/yrWeekly site updates
Blog posts, FAQ additions, schema refreshes, geo content additions. We handle it. You sign off. The site never goes stale, your AEO position improves week by week.
/07 Onboarding
$10,000 value90-day onboarding sprint
Brand kit, photo direction, content style guide, site launch, outreach kickoff, first month of social. Your site goes live in the first few weeks. By day 90, the full athlete pipeline is running.
Site live
Outreach live
First athletes in
Plus four bonuses while slots are open
And then we keep going. $32,400 in bonuses.
Four extras included while Joe has open slots, not in the standard offer once it launches publicly. We’re investing in the case studies you’re going to become.
Bonus 01
$1,200 valueJoe’s first-month case review
One full hour with Joe at month one, reviewing the actual cases coming through your door. Live diagnostic discussion, treatment plan critique, return-to-play decisions. The kind of mentorship that takes years to find on your own.
Bonus 02
$3,500 valueThe pickleball partner playbook
The exact system for turning a local pickleball facility into a referral pipeline. Outreach scripts, partnership offers, on-site clinic templates, and a free-screening event blueprint. Pickleball is the fastest patient-acquisition channel in 2026.
Bonus 03
$2,700 valueTravel ball org outreach blueprint
How Joe got into the rooms with travel baseball, club soccer, and AAU directors. The intro email, the meeting agenda, the partnership offer, the post-meeting follow-up. Get one travel ball org on your roster and you’ve got 60+ families.
Bonus 04
$3,600/yr valueQuarterly 1:1 strategy review with Joe
One 45-minute 1:1 review per quarter, scheduled directly with Joe. He looks at your patient mix, source attribution, conversion data, and tells you exactly what to focus on for the next 90 days. Four reviews/year.
Total bonus value
$11,000 in bonuses
+ $14,400/yr in recurring bonus value
All four bonuses included while Joe has slots open. Once he’s at capacity, the standard offer launches without them.
The methodology you’re licensing
The four-pillar program.
Pick your sport. Run it.
Same four pillars whether your market is youth football, runners, CrossFit athletes, golfers, tennis players, or pickleball. The framework is sport-agnostic. The implementation gets tuned to whatever your city actually plays.
/01 Pillar
Assessment
A 60-minute movement screen tuned to whichever sport your market plays. The screening protocol and scoring rubric ship with the Playbook. The clinical product that opens the door and makes patients return for an annual update.
/02 Pillar
Treatment
The decision tree, not a list of services. Active Release, Graston, manipulation, ARP wave, laser, decompression. When to use which, on which case. Joe’s actual clinic menu, with the logic for choosing.
/03 Pillar
Prevention
The home-protocol set patients run between visits. Strength, mobility, sport-specific loading. The retention layer that turns episodic injury cases into multi-year patient relationships and recurring revenue.
/04 Pillar
Return-to-play
Tested, not guessed. The criteria sheet for discharging a player back to their full playing volume without re-injury. Most clinics don’t have this. With it, you become the regional referral.
Sport-agnostic, market-specific
Run yoursJoe runs the pickleball version in his city.
You run yours.
At Georgia Spine and Sports Rehab in Buford, Joe runs the four-pillar program against pickleball, the fastest-growing sport in his market. The Playbook ships the same four pillars to you. You pick the sport your city actually plays. Could be youth football. Runners. Adult soccer. Golf. CrossFit. Tennis. Pickleball if it fits. The system doesn’t care which sport you point it at. The economics work the same way.
Joe’s implementation lives at georgiaspinesports.com/pickleball-medicine-program. Same structure, different sport.
The math
Calculate your practice growth.
See the dynamic math.
Adjust the sliders to estimate your potential revenue growth when joining the Playbook.
Growth Model Sliders
Adjust Your Estimates
At 2 visits/month average per athlete, this model outlines the compounding returns on your program license.
Estimated Gross Revenue Increase
$28,800
Year 1 Return
Monthly Revenue
$2,400
License ROI
1.3x return
Year 1 Investment
$22,000
$10K start + $1K/mo
Numbers above are illustrative averages, not guarantees. Your actual results depend on your market, your effort, and the cases you take on.
The man behind the system
Dr. Joe Krzemien.
23 years in.
Joe is the current team chiropractor for the Atlanta Dream and spent 13 NFL seasons with the Atlanta Falcons. The Pro Football Chiropractic Society inducted him into their Hall of Fame. He still treats active MLB, NBA, NFL, and Olympic athletes through his Buford, Georgia practice.
Read his full bio →-
CurrentWNBA
Atlanta Dream Team Chiropractor
-
Past13 NFL Seasons
Atlanta Falcons Team Chiropractor
-
InductedPro Football Chiropractic Society
PFCS Hall of Fame
-
Past TermAppointed Member
GA Board of Chiropractic Examiners
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OngoingMLB · NBA · NFL · Olympic
Pro & Olympic Athletes
-
14 YearsChiropractor · 2012 to 2026
Best of Gwinnett
The pros, on Joe.
Wilkins · Dunn · Downs
Three Atlanta athletes who train with Joe. A Basketball Hall of Famer. A Walter Payton Man of the Year. A first-round NFL Draft pick. This is who you’re learning from.
Dominique Wilkins
NBA Hall of Fame · Atlanta Hawks legend
9-time NBA All-Star. Two-time Slam Dunk Champion. “The Human Highlight Film.” Hawks all-time leading scorer. Named to the NBA’s 75th Anniversary Team.
Warrick Dunn
Atlanta Falcons · NFL Walter Payton Man of the Year
12 NFL seasons. 10,967 career rushing yards. 3-time Pro Bowl. 1997 Offensive Rookie of the Year. Founder of Warrick Dunn Charities, which has gifted homes to 250+ single-mother families.
Caleb Downs
Dallas Cowboys · No. 11 Overall, 2026 NFL Draft
Drafted No. 11 overall by the Dallas Cowboys in the first round of the 2026 NFL Draft. Consensus All-American and 2024 National Champion at Ohio State. 2023 SEC Defensive Freshman of the Year at Alabama. Out of Mill Creek HS, Hoschton, GA.
This is the level of access Joe has built over 23 years. Inside the Playbook, you’re learning the same patient-acquisition system that earned it.
Atlanta Hawks, Atlanta Falcons, Ohio State Athletics, and the NFL are trademarks of their respective owners. Used here in factual reference only.
The full stack offer
Total stack value
$123,000.
Your investment: $22K all-in for year one. Or $28K with the SEO & Geo add-on.
Month-to-month. No long-term contract. Cancel anytime.
The Sports Chiro Playbook
$10,000 to start.
$1,000 a month.
All bonuses included · Site live in the first few weeks · While Joe has open slots
Who it’s for
A real filter.
Yes · You’re a fit
If you:
- +Already run a chiropractic practice with an established patient base
- +Hold a clean license and a real practice address
- +Practice in a market 60+ miles from Buford, GA
- +Are willing to do the work between coaching calls
- +Ready to run the system for a full year to see it compound
No · Skip this if you
Not a fit:
- xJust opened a brand-new practice without an established patient base
- xWant a website but not the coaching, social, or outreach work
- xAre within 60 miles of Buford, GA (we don’t cannibalize Joe’s market)
- xLooking for a quick fix instead of a system to run
- xWon’t actually do the homework between calls
FAQ
Real questions. Real answers.
The Playbook covers both, but you choose where to lean. Most practices end up 60% youth, 40% adult by month 12. If your local market is heavier one way (a town packed with travel ball orgs vs. a community of pickleball players), Joe coaches you to lean into your strongest channel. The site, social, and outreach all flex either direction.
Three reasons. One: youth athletes drive family LTV. A travel-ball mom with three kids is three cases now and three referrals next year. Two: there’s almost no competition. Most chiros target adults with back pain. Youth sports parents are looking and finding nobody. Three: kids play year-round now. The cases never seasonally slow down.
Pickleball is the fastest-growing sport in America. 36M adult players, 8x injury growth from 2020 to 2024. The injuries (rotator cuff, plantar fasciitis, lateral epicondylitis, lower back) are exactly what chiropractors treat. Players are mostly cash-pay and over 40, with both time and disposable income. Bonus 02 is the playbook for partnering with a local pickleball facility.
No. He treats pro athletes through his clinic. The Playbook coaching is about building your practice. He coaches you on cases you’re seeing, on relationship-building with athletic trainers and coaches, and on practice-management decisions. Two 30-minute calls per month, recorded so you can rewatch.
We don’t take clients in that radius. Joe’s clinic is at 4325 S Lee St, Buford, GA. Anyone closer than 60 miles competes with his patient base. We’ll let you know on the application call if you’re too close.
Site is live in the first few weeks. We start the build in week one, brand kit and content review in week two, and the site goes live by week three in most cases. The rest of the 90-day onboarding is about getting social, outreach, and your athlete pipeline running on top of it.
Yes. The system is modeled on Dr. Joe’s practice site at georgiaspinesports.com. Yours will be branded to your practice, your photos, your patient examples, and your local market. Same caliber, custom contents.
Bandwidth. Two 30-minute calls per practice per month, plus the quarterly 1:1 review, plus the build work in onboarding. Joe can give a small number of practices the same quality of attention he gives his Atlanta Dream players. Once he’s at capacity, applications close. Practices that join while slots are open lock in this rate and the four bonuses; when the standard offer launches, it starts higher and without those extras.
Apply · while Joe has open slots
Apply now.
We work fast.
Joe has bandwidth for a small number of practices at this level of attention. When he’s full, applications close until a slot opens. Sites go live in the first few weeks. Practices that join now lock in this rate and keep the four bonuses for as long as they stay enrolled.
Apply takes 60 seconds. We respond within one business day with a 30-minute call.
Apply for the Playbook
60-second application
We respond within 1 business day · No automated drips